Case Studies

Expense	AI Appointment Setter	Full-Time Employee (Receptionist/Sales)
Monthly Cost	$130 AUD	$4,000-$5,500 AUD (+ superannuation + benefits)
Setup/Recruitment	$300 AUD (one-time)	$1,500-$5,000 AUD (recruitment/training)
Additional Costs	None	Super (11%), payroll tax, workers comp, leave loading
Availability	24/7, no holidays	38-40 hrs/week (standard AU workweek)
Annual Cost	$1,860 AUD	$55,000-$75,000+ AUD
You save $53,140-$73,140 AUD/year (96-97%) with AI — never miss an after-hours lead again

Expense	AI Appointment Setter	Full-Time Employee (Receptionist/Sales)
Monthly Cost	R1,495 ZAR	~R15,000-R25,000 ZAR (Basic salary + UIF + benefits)
Setup/Recruitment	R3,450 ZAR (one-time)	R5,000-R15,000 ZAR (recruitment/training)
Additional Costs	None	UIF (1%), COIDA, leave pay, office space, equipment
Availability	24/7, no breaks	40-45 hrs/week (typical SA workweek)
Annual Cost	R21,390 ZAR	~R180,000-R300,000 ZAR
You save R158,610-R278,610/year (89-93%) with AI — plus gain 24/7 appointment bookings!

Expense	AI Appointment Setter	Full-Time Employee (Receptionist/Sales)
Monthly Cost	£99	~£1,800-£2,500 (+ National Insurance + pension)
Setup/Recruitment	£295 (one-time)	£1,000-£3,000 (recruitment/training)
Additional Costs	None	NI (13.8%), pension (3%), office space, equipment, sick pay
Availability	24/7, no breaks	35-40 hrs/week (typical UK workweek)
Annual Cost	£1,483	~£25,000-£35,000
You save £23,517-£33,517/year (94-96%) with AI — while capturing 100% of inquiries

Expense	AI Appointment Setter	Full-Time Employee (Receptionist/Sales)
Monthly Cost	$149	$2,800-$3,800 (+ payroll taxes + benefits)
Setup/Recruitment	$397 (one-time)	$1,200-$4,000 (recruiting/training)
Additional Costs	None	Payroll taxes (7.65%), benefits, office space, equipment, PTO
Availability	24/7/365	40 hrs/week (standard US workweek)
Annual Cost	$2,185	$38,000-$52,000+
You save $35,815-$49,815/year (94-96%) with AI — while capturing 100% of leads

Expense	AI Appointment Setter	Full-Time Employee (Receptionist/Sales)
Monthly Cost	€99	€1,200-€1,800 (+ social security)
Setup/Recruitment	€290 (one-time)	€1,000-€3,000 (recruitment/training)
Additional Costs	None	Social security (30%), equipment, office space, sick leave
Availability	24/7, no breaks	40 hours/week (Spanish work schedule)
Annual Cost	€1,478	€18,000-€28,000
Save €16,522-€26,522/year (92-95%) with AI — never miss customer calls again!

Expense	AI Appointment Setter	Full-Time Employee (Receptionist/Sales)
Monthly Cost	$129 CAD	$3,000-$4,200 CAD (+ benefits)
Setup/Recruitment	$349 CAD (one-time)	$1,500-$5,000 CAD (recruitment/training)
Additional Costs	None	CPP (5.45%), EI (2.32%), benefits, office space, equipment
Availability	24/7/365	37.5-40 hours/week (standard Canadian workweek)
Annual Cost	$1,897 CAD	$42,000-$58,000+ CAD
Save $40,103-$56,103 CAD/year (95-97%) with AI — while capturing every lead

Case Studies & Testimonials

Electrician Business

SparkRight Electrical

Challenge: 40% of callers asked repetitive questions about pricing, service areas, or certification details, tying up staff.

AI Solution:

Trained on service menu PDF (standard vs. emergency rates)
Electrician license copies
Coverage area map

Caller: "Do you charge extra for after-hours jobs?"

AI: "Our standard rates apply from 7am-7pm (+$75 emergency fee after hours, per our pricing sheet)."

Results:

Reduced call handling time by 35%
90% accuracy on service boundary queries

Mobile Mechanic

OnWheels Auto

Challenge: Mechanics wasted time explaining basic services while on the road.

AI Solution:

Fed vehicle service catalogs
Manufacturer warranty guidelines
Common repair timelines

Customer: "How long does a brake pad replacement take?"

AI: "Typically 1.5-2 hours for most sedans (see our Service Times doc). Would you like to book now?"

Results:

50% fewer call transfers to mechanics
28% increase in upsells

Massage Therapist

UrbanRelax Clinic

Challenge: Clients confused about different massage types and health coverage.

AI Solution:

Learned treatment descriptions
Insurance partner lists
Pre-session intake forms

Caller: "Does my health fund cover pregnancy massage?"

AI: "Yes! Bupa and Medibank cover prenatal massage with a doctor's note (see our Insurance Partners page)."

Results:

60% fewer front-desk queries
Improved client prep with automated forms

Key Pattern Across Cases:

Precision > Our AI generates answers using only the official documentation you supply, ensuring responses are aligned with trusted sources. Upselling Trust Building

Success Stories

"Before Digital Publishers AI, my 3-person electrical business missed 10+ after-hours calls weekly. Now our Digital Assistant books appointments 24/7—no overtime pay or weekend stress. Last month alone, it scheduled 28 extra jobs worth $4,200 AUD. For $175/month, it's like hiring a superstar receptionist at 5% the cost."

Matt R.

Sydney Electrical Co. AU

"Our small cafe wasted hours daily on phone orders and 'What's your special today?' calls. Digital Publishers AI now handles 100% of inquiries, takes orders, and even upsells desserts. Staff focus on customers in-store, and we've cut payroll costs by 20%. The AI paid for itself in 48 hours."

Priya K.

Brew & Bites Cafe, AU

"As a new business, every dollar counted. Digital Publishers AI became our first 'employee'—it qualifies leads, books urgent jobs. We've grown to $35K/month without adding staff. The best part? No superannuation, sick days, or training headaches."