Super charge you business with an AI Employee
Types and Functionality
Types and Functionality
AI Employee (Inbound Calls)
- Handles incoming calls, schedules appointments, answers FAQs
- Sends automated follow-ups (SMS/email)
- Optimizes scheduling and reduces no-shows
- Books appointments and updates calendars (Google Calendar, etc.)
- Sends reminders, confirmations, and informational materials
- Answers customer queries about services/products
AI Employee (Outbound Calls)
- Focused on proactive outreach
- Cold calls, follow-ups, surveys, and lead nurturing
- Conducts cold calls to generate leads
- Performs follow-ups and customer check-ins
- Gathers feedback or conducts market research
Which One Fits Your Needs?
Need inbound scheduling? → AI Employee (Inbound) is your solution.
Need outbound sales/engagement? → AI Appointment Setter (Outbound) is the better fit.
Features
AI Employee Features
Full Website Comprehension
- Scans and understands all pages of your website
- Processes PDFs, knowledge bases, and internal documents
AI automatically updates knowledge when you edit your website
Natural Language Understanding
- Answers questions conversationally
- Understands synonyms and related terms
Customer: "What's your cheapest option?"
AI understands this means "basic plan pricing"
Real-Time Information Retrieval
- References your latest content instantly
- Auto-updates when documents change
No manual updates needed when you change pricing
Contextual Awareness
- Maintains context for follow-up questions
- Recognizes industry terminology
Customer: "What's included?" (after asking about Premium Plan)
AI understands they mean Premium Plan features
24/7 Customer Support
- Answers common questions anytime
- Reduces wait times by 80%
Handles "What are your hours?" automatically
Perfect Accuracy
- Only answers from official content
- Eliminates outdated information
"As per our Terms of Service..." (always cites sources)
Case Studies
AI Employee Case Studies
SparkRight Electrical
- Trained on service menu PDF (standard vs. emergency rates)
- Electrician license copies
- Coverage area map
Caller: "Do you charge extra for after-hours jobs?"
AI: "Our standard rates apply from 7am-7pm (+$75 emergency fee after hours, per our pricing sheet)."
- Reduced call handling time by 35%
- 90% accuracy on service boundary queries
OnWheels Auto
- Fed vehicle service catalogs
- Manufacturer warranty guidelines
- Common repair timelines
Customer: "How long does a brake pad replacement take?"
AI: "Typically 1.5-2 hours for most sedans (see our Service Times doc). Would you like to book now?"
- 50% fewer call transfers to mechanics
- 28% increase in upsells
UrbanRelax Clinic
- Learned treatment descriptions
- Insurance partner lists
- Pre-session intake forms
Caller: "Does my health fund cover pregnancy massage?"
AI: "Yes! Bupa and Medibank cover prenatal massage with a doctor's note (see our Insurance Partners page)."
- 60% fewer front-desk queries
- Improved client prep with automated forms
Key Pattern Across Cases:
Answers always reference the business's actual documents, naturally highlight relevant add-ons, and use "As per our [document]" phrasing to reinforce professionalism.
Applications
Both an AI Employee and an AI Appointment Setter can benefit a wide range of industries, depending on their specific needs.
Here’s an overview of industries for each:
from an AI Appointment Setter
An AI Appointment Setter is ideal for industries reliant on booked meetings or consultations.
Professional Services
Legal firms scheduling client consultations
Accountants and tax professionals arranging appointments
Marketing agencies booking client discovery calls.
Healthcare
Doctors, dentists, and specialists for patient bookings
Physiotherapists and chiropractors for therapy appointments
Mental health practitioners for therapy scheduling
Home Services
Tradies (plumbers, electricians) for job estimates
Cleaning services for booking appointments
Landscaping and renovation companies
Real Estate
Scheduling property viewings with prospective buyers or renters
Arranging meetings between buyers and brokers
Beauty and Wellness
Spas and salons for booking sessions
Fitness trainers and gyms scheduling consultations
Nutritionists arranging personalized consultations
from an AI Employee (Outbound Calls)
An AI Employee, with its ability to handle diverse outbound tasks like cold calls, follow-ups, and customer support, is ideal for industries that require high-volume communication.
Sales & Lead Generation
Real Estate agencies
Telemarketing companies
Software-as-a-Service (SaaS) businesses
Customer Support & Engagement
E-commerce and retail
Telecommunications
Utility providers (e.g., energy, water)
Healthcare
Medical practices for patient follow-ups
Pharmacies for prescription reminders
Wellness clinics promoting services
Education
Online course providers for enrollment follow-ups
Schools for parent communication
Coaching centers to attract students
Finance & Insurance
Banks for product promotion or client follow-ups
Insurance agencies for policy renewals or cross-selling
Mortgage brokers for lead nurturing
Industries can leverage both solutions simultaneously
By combining these tools, businesses can create a streamlined workflow that maximizes efficiency and customer satisfaction.
Real Estate
AI Employees for lead follow-ups and Appointment Setters for scheduling viewings.
Healthcare
AI Employees for patient outreach and Appointment Setters for booking consultations. Setters for arranging demos.
SaaS and B2B Services
AI Employees for outbound sales and Appointment Setters for arranging demos.
Industry Applications for AI Solutions
Both an AI Employee and an AI Appointment Setter can benefit a wide range of industries, depending on their specific needs.
Industries Best Served by an AI Appointment Setter
An AI Appointment Setter is ideal for industries reliant on booked meetings or consultations.
Professional Services
- Legal firms scheduling client consultations
- Accountants and tax professionals arranging appointments
- Marketing agencies booking client discovery calls
Healthcare
- Doctors, dentists, and specialists for patient bookings
- Physiotherapists and chiropractors for therapy appointments
- Mental health practitioners for therapy scheduling
Home Services
- Tradies (plumbers, electricians) for job estimates
- Cleaning services for booking appointments
- Landscaping and renovation companies
Real Estate
- Scheduling property viewings with prospective buyers or renters
- Arranging meetings between buyers and brokers
Beauty and Wellness
- Spas and salons for booking sessions
- Fitness trainers and gyms scheduling consultations
- Nutritionists arranging personalized consultations
Industries Best Served by an AI Employee (Outbound Calls)
An AI Employee, with its ability to handle diverse outbound tasks like cold calls, follow-ups, and customer support, is ideal for industries that require high-volume communication.
Sales & Lead Generation
- Real Estate agencies
- Telemarketing companies
- Software-as-a-Service (SaaS) businesses
Customer Support & Engagement
- E-commerce and retail
- Telecommunications
- Utility providers (e.g., energy, water)
Healthcare
- Medical practices for patient follow-ups
- Pharmacies for prescription reminders
- Wellness clinics promoting services
Education
- Online course providers for enrollment follow-ups
- Schools for parent communication
- Coaching centers to attract students
Finance & Insurance
- Banks for product promotion or client follow-ups
- Insurance agencies for policy renewals or cross-selling
- Mortgage brokers for lead nurturing
Industries Can Leverage Both Solutions Simultaneously
By combining these tools, businesses can create a streamlined workflow that maximizes efficiency and customer satisfaction.
Real Estate
AI Employees for lead follow-ups and Appointment Setters for scheduling viewings.
Healthcare
AI Employees for patient outreach and Appointment Setters for booking consultations.
SaaS and B2B Services
AI Employees for outbound sales and Appointment Setters for arranging demos.
AI vs. Employees ROI
| Expense | AI Appointment Setter | Full-Time Employee |
|---|---|---|
| Monthly Cost | $130 AUD | ~$4,500 AUD (Award wage + super) |
| Setup/Recruitment | $300 AUD (one-time) |
$1,000–$3,000 AUD (recruitment/training) |
| Additional Costs | None | Super (+9%), leave, office space, equipment |
| Availability | 24/7, no breaks | 38-40 hrs/week |
| Annual Cost | $1,860 AUD | ~$54,000 AUD |
| You save ~$52,140/year (96%) with AI — plus gain 24/7 appointment bookings! | ||
Profitability Boost for Small Business
More Sales: AI never misses a call, vs. 30–50% missed by humans
+10 appts/month @ $500 = +$5,000 AUD/month
Lower Overhead: Redirect $52K/year to marketing or profit
No Employment Hassles: No payroll, leave, or turnover issues
Key Points:
Redirect your phone to the AI Mobile number.
Stop interruptions without missing opportunities.
AI appointment setter costs only about 3% of what you would pay for a full-time human employee, while actually providing superior service in terms of availability and reliability.
No missed opportunities—AI works nights/weekends
Instant setup vs. weeks to hire/train staff
Flexible: Scale up/down anytime (seasonal needs)
Example ROI:
A plumbing co. pays $1,860/year for AI vs. $54K for an employee.
AI books 50 extra jobs/year at $300 each = +$15,000 AUD revenue.
Australia
Scenario: Small business needing appointment-setting/customer inquiries handled (~20-30 calls/day).
| Expense | AI Appointment Setter | Full-Time Employee (Receptionist/Sales) |
|---|---|---|
| Monthly Cost | $130 AUD | $4,000-$5,500 AUD (+ superannuation + benefits) |
| Setup/Recruitment | $300 AUD (one-time) |
$1,500-$5,000 AUD (recruitment/training) |
| Additional Costs | None | Super (11%), payroll tax, workers comp, leave loading |
| Availability | 24/7, no holidays | 38-40 hrs/week (standard AU workweek) |
| Annual Cost | $1,860 AUD | $55,000-$75,000+ AUD |
| You save $53,140-$73,140 AUD/year (96-97%) with AI — never miss an after-hours lead again | ||
How This Benefits Australian Businesses
- More Bookings: AI captures 100% of calls vs 35-50% missed with limited staff
- Example: 12 extra appointments/month at $350 AUD each = +$4,200/month revenue
- Lower Costs: No superannuation, payroll tax, or leave entitlements
- Holiday Coverage: No need for casual staff during peak periods
🇦🇺 Aussie-Optimised
Works with Australian accents and slang
Fair Work Compliant
No award wage complexities
Scalable Solution
Handle seasonal demand spikes effortlessly
Real AU Example: Electrical Contractor
Without AI: Misses 18 calls/week after 5pm
With AI: Books 10 extra jobs/month at $450 AUD each = +$4,500/month
Pays $130/month instead of $4,800 for staff
Price Comparison
| Cost Category | AI Employee (Inbound) | AI Employee (Outbound) |
|---|---|---|
| Our Solution | ||
| Software Subscription | AU$175 / month | AU$250 / month |
| Initial Setup/Training | AU$300 (one-time) | AU$1,450 (one-time) |
| Maintenance/Updates | Included in subscription | Included in subscription |
| Human Oversight | 5–10 hours/month (quality checks) | 5–10 hours/month (quality checks) |
| Licensing Fees | Included in subscription | Included in subscription |
| Running Costs | AUD 0.20 | AUD 0.30 |
| Total Est Costs (PA) | AUD 2,100 | AUD 3,000 |
| Annual Savings | AUD 6,300 | AUD 5,400 |
| Average Industry Costs | ||
| Software Subscription | AU$200–AU$500/month (varies by provider) | AU$200–AU$500/month (if similar AI tools used) |
| Initial Setup/Training | AU$2,000–AU$5,000 (one-time configuration) | AU$2,000–AU$5,000 (training data sets) |
| Maintenance/Updates | AU$100–AU$500/month (AI retraining, updates) | AU$100–AU$600/month (software updates) |
| Human Oversight | 5–10 hours/month (quality checks) | 5–10 hours/month (monitoring performance) |
| Licensing Fees | AU$0–AU$5,000/year (varies by AI model) | AU$0–AU$5,000/year (if using proprietary models) |
| Running Costs | Vary between AU0.20 and AU$0.50 | Vary between AU0.30 and AU0.60 |
| Total Est Costs (PA) | AUD 8,400 | AUD 8,400 |
Note: PA stands for Per Annum (annual costs). All prices are in Australian Dollars (AUD).
Digital Publishers Cost Comparison
| Cost Category | AI Employee (Inbound) | AI Employee (Outbound) |
|---|---|---|
| Our Solution | ||
| Software Subscription | AU$175 / month | AU$250 / month |
| Initial Setup/Training | AU$300 (one-time) | AU$1,450 (one-time) |
| Maintenance/Updates | Included in subscription | Included in subscription |
| Human Oversight | 5–10 hours/month (quality checks) | 5–10 hours/month (quality checks) |
| Licensing Fees | Included in subscription | Included in subscription |
| Running Costs | AUD 0.20 | AUD 0.30 |
| Total Est Costs (PA) | AUD 2,100 | AUD 3,000 |
| Annual Savings | AUD 6,300 | AUD 5,400 |
| Average Industry Costs | ||
| Software Subscription | AU$200–AU$500/month (varies by provider) | AU$200–AU$500/month (if similar AI tools used) |
| Initial Setup/Training | AU$2,000–AU$5,000 (one-time configuration) | AU$2,000–AU$5,000 (training data sets) |
| Maintenance/Updates | AU$100–AU$500/month (AI retraining, updates) | AU$100–AU$600/month (software updates) |
| Human Oversight | 5–10 hours/month (quality checks) | 5–10 hours/month (monitoring performance) |
| Licensing Fees | AU$0–AU$5,000/year (varies by AI model) | AU$0–AU$5,000/year (if using proprietary models) |
| Running Costs | Vary between AU0.20 and AU$0.50 | Vary between AU0.30 and AU0.60 |
| Total Est Costs (PA) | AUD 8,400 | AUD 8,400 |
Note: PA stands for Per Annum (annual costs). All prices are in Australian Dollars (AUD).
Scenario: Small business needing appointment-setting/customer inquiries handled (~20-30 calls/day).
| Expense | AI Appointment Setter | Full-Time Employee (Receptionist/Sales) |
|---|---|---|
| Monthly Cost | R1,495 ZAR | ~R15,000-R25,000 ZAR (Basic salary + UIF + benefits) |
| Setup/Recruitment | R3,450 ZAR (one-time) |
R5,000-R15,000 ZAR (recruitment/training) |
| Additional Costs | None | UIF (1%), COIDA, leave pay, office space, equipment |
| Availability | 24/7, no breaks | 40-45 hrs/week (typical SA workweek) |
| Annual Cost | R21,390 ZAR | ~R180,000-R300,000 ZAR |
| You save R158,610-R278,610/year (89-93%) with AI — plus gain 24/7 appointment bookings! | ||
How This Boosts SA Small Businesses
- More Sales: AI catches 100% of calls vs 40-60% missed with limited staff
- Example: Just 5 extra appointments/month at R2,000 each = +R10,000/month revenue
- Lower Overhead: Redirect savings to marketing or expansion
- No Labour Risks: Avoid strikes, load shedding absenteeism, or turnover
🇿🇦 Local Solution
Works with SA accents and local business needs
Load Shedding Proof
Cloud-based - runs during power outages
Pay-as-You-Grow
Scale up/down with your business cycles
Real SA Example: Electrician
Without AI: Misses 15 calls/month during outages/after hours
With AI: Books 10 extra jobs/month at R1,500 each = +R15,000/month
Pays R1,495/month instead of R18,000 for staff
AI vs Employee: Cost Comparison
Plans - Small Business
AI Plans for Small Businesses, Mobile Trades needing Appointment Management:
AI Plans for Small Businesses & Mobile Trades
Comprehensive appointment management solutions tailored for your business needs.
Starter
All in one - Everything you will ever need from an AI Employee Inbound.
- Answering inbound calls
- Scheduling and managing appointments
- Sending Information
- AI is "trained" to read every page of your website and can answer any question about your business
Launch Appointments
All in one - Everything you will ever need from an AI Employee Inbound.
- Answering inbound calls
- Scheduling and managing appointments
- Sending Information
- AI is "trained" to read every page of your website and can answer any question about your business
- SMS
- Email Marketing
Launch Professional
All in one - Everything you will ever need from an AI Employee Inbound.
- Answering inbound calls
- Scheduling and managing appointments
- Sending Information
- AI is "trained" to read every page of your website and can answer any question about your business
- 2 Users
- Comprehensive solutions like content marketing
- Expansive ad campaigns
- In-depth analytics to drive sustainable growth
- Reach broader audiences
Prices - AI Employee (Inbound)
AI Starter Plan: New Financial Year Introductory offer ends:
Lead Management - Appointments
Starter AI
Appointments
AU$175 AU130 + 10% Tax
Per Month
(AU$ 40.42 AU$30.02 per Wk)
One Time Set-up:
AU$300 + 10% Tax
No Lock-in Contracts
AI Employee (In Bound)
$20 Credit for the first 3 months. Starter Phone # Emails & SMS
AI Lead Management
AI Appointment Reminders
AI Calendar
AI Email
AI SMS
User 1
Launch AI
Appointments
AU$200 + 10% Tax
Per Month
(AU$46.19 per Wk)
One Time Set-up:
AU$300 + 10% Tax
No Lock-in Contracts
AI Employee (In Bound)
$20 Credit for the first 3 months. Starter Phone # Emails & SMS
AI Lead Management
AI Appointment Reminders
AI Calendar
AI Email
AI SMS
SMS Marketing
Email Marketing
User 1
Launch AI
Professional
$395 + 10% Tax
Per Month
(AU$91.22 per Wk)
One Time Set-up:
AU$750 + 10% Tax
No Lock-in Contracts
AI Employee (In Bound)
$20 Credit for the first 3 months. Starter Phone # Emails & SMS
AI Lead Management
AI Appointment Reminders
AI Calendar
AI Email
AI SMS
SMS Marketing
Email Marketing
Lead Generation Software
Users 2
Website built up to 6 pages OR Existing Website transferred
Note: The 14-day free trial applies during the account setup period. No funds will be charged until your account is fully configured and ready to perform. Billing begins only after the trial ends and your service is activated.
Starter AI Appointments
AU$300 + 10% Tax
- AI Employee (In Bound)
- AI Lead Management
- AI Appointment Reminders
- AI Calendar
- AI Email
- AI SMS
- User 1
Launch AI Appointments
AU$300 + 10% Tax
- AI Employee (In Bound)
- AI Lead Management
- AI Appointment Reminders
- AI Calendar
- AI Email
- AI SMS
- SMS Marketing
- Email Marketing
- User 1
Launch AI Professional
AU$750 + 10% Tax
- AI Employee (In Bound)
- AI Lead Management
- AI Appointment Reminders
- AI Calendar
- AI Email
- AI SMS
- SMS Marketing
- Email Marketing
- Lead Generation Software
- Users 2
- Website built up to 6 pages OR Existing Website transferred
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