Types and Functionality
Digital Assistant (Inbound Calls)
- Handles incoming calls, schedules appointments, answers FAQs
- Sends automated follow-ups (SMS/email)
- Optimizes scheduling and reduces no-shows
- Books appointments and updates calendars (Google Calendar, etc.)
- Sends reminders, confirmations, and informational materials
- Answers customer queries about services/products
Digital Assistant (Outbound Calls)
- Focused on proactive outreach
- Cold calls, follow-ups, surveys, and lead nurturing
- Conducts cold calls to generate leads
- Performs follow-ups and customer check-ins
- Gathers feedback or conducts market research
Which One Fits Your Needs?
Need inbound scheduling? β AI Employee (Inbound) is your solution.
Need outbound sales/engagement? β AI Appointment Setter (Outbound) is the better fit.
Knowledge & Responses
Full Website Comprehension
- Scans and understands all pages of your website
- Processes PDFs, knowledge bases, and internal documents
AI automatically updates knowledge when you edit your website
Natural Language Understanding
- Answers questions conversationally
- Understands synonyms and related terms
Customer: "What's your cheapest option?"
AI understands this means "basic plan pricing"
Real-Time Information Retrieval
- References your latest content instantly
- Auto-updates when documents change
No manual updates needed when you change pricing
Contextual Awareness
- Maintains context for follow-up questions
- Recognizes industry terminology
Customer: "What's included?" (after asking about Premium Plan)
AI understands they mean Premium Plan features
24/7 Customer Support
- Answers common questions anytime
- Reduces wait times by 80%
Handles "What are your hours?" automatically
Perfect Accuracy
- Only answers from official content
- Eliminates outdated information
"As per our Terms of Service..." (always cites sources)
Case Studies
SparkRight Electrical
- Trained on service menu PDF (standard vs. emergency rates)
- Electrician license copies
- Coverage area map
Caller: "Do you charge extra for after-hours jobs?"
AI: "Our standard rates apply from 7am-7pm (+$75 emergency fee after hours, per our pricing sheet)."
- Reduced call handling time by 35%
- 90% accuracy on service boundary queries
OnWheels Auto
- Fed vehicle service catalogs
- Manufacturer warranty guidelines
- Common repair timelines
Customer: "How long does a brake pad replacement take?"
AI: "Typically 1.5-2 hours for most sedans (see our Service Times doc). Would you like to book now?"
- 50% fewer call transfers to mechanics
- 28% increase in upsells
UrbanRelax Clinic
- Learned treatment descriptions
- Insurance partner lists
- Pre-session intake forms
Caller: "Does my health fund cover pregnancy massage?"
AI: "Yes! Bupa and Medibank cover prenatal massage with a doctor's note (see our Insurance Partners page)."
- 60% fewer front-desk queries
- Improved client prep with automated forms
Key Pattern Across Cases:
Industry Applications
Both an Digital Assistant Outbound and an Digital Appointment Setter can benefit a wide range of industries, depending on their specific needs.
Professional Services
- Legal firms scheduling client consultations
- Accountants and tax professionals arranging appointments
- Marketing agencies booking client discovery calls
Healthcare
- Doctors, dentists, and specialists for patient bookings
- Physiotherapists and chiropractors for therapy appointments
- Mental health practitioners for therapy scheduling
Home Services
- Tradies (plumbers, electricians) for job estimates
- Cleaning services for booking appointments
- Landscaping and renovation companies
Real Estate
- Scheduling property viewings with prospective buyers or renters
- Arranging meetings between buyers and brokers
Beauty and Wellness
- Spas and salons for booking sessions
- Fitness trainers and gyms scheduling consultations
- Nutritionists arranging personalized consultations
Industries Best Served by an AI Employee (Outbound Calls)
An AI Employee, with its ability to handle diverse outbound tasks like cold calls, follow-ups, and customer support, is ideal for industries that require high-volume communication.
Sales & Lead Generation
- Real Estate agencies
- Telemarketing companies
- Software-as-a-Service (SaaS) businesses
Customer Support & Engagement
- E-commerce and retail
- Telecommunications
- Utility providers (e.g., energy, water)
Healthcare
- Medical practices for patient follow-ups
- Pharmacies for prescription reminders
- Wellness clinics promoting services
Education
- Online course providers for enrollment follow-ups
- Schools for parent communication
- Coaching centers to attract students
Finance & Insurance
- Banks for product promotion or client follow-ups
- Insurance agencies for policy renewals or cross-selling
- Mortgage brokers for lead nurturing
Industries Can Leverage Both Solutions Simultaneously
By combining these tools, businesses can create a streamlined workflow that maximizes efficiency and customer satisfaction.
Real Estate
AI Employees for lead follow-ups and Appointment Setters for scheduling viewings.
Healthcare
AI Employees for patient outreach and Appointment Setters for booking consultations.
SaaS and B2B Services
AI Employees for outbound sales and Appointment Setters for arranging demos.
AI Cost Update for Small Business ROI
Scenario: Small business needing appointment-setting/customer inquiries handled (~20-30 calls/day).
| Expense | AI Appointment Setter | Full-Time Employee (Receptionist/Sales) |
|---|---|---|
| Monthly Cost | $150 AUD* *Excludes 10% GST |
$4,000-$5,500 AUD (+ superannuation + benefits) |
| Setup/Recruitment | $295 AUD* *Excludes 10% GST |
$1,500-$5,000 AUD (recruitment/training) |
| Additional Costs | None | Super (11%), payroll tax, workers comp, leave loading |
| Availability | 24/7, no holidays | 38-40 hrs/week (standard AU workweek) |
| Annual Cost | $1,800 AUD* *Excludes 10% GST |
$55,000-$75,000+ AUD |
| You save $53,200-$73,200 AUD/year (96-97%) with AI β never miss an after-hours lead again | ||
How This Benefits Australian Businesses
- More Bookings: AI captures 100% of calls vs 35-50% missed with limited staff
- Example: 25 extra appointments/month at $150 AUD each = +$3,750/month revenue
- Lower Costs: No superannuation, payroll tax, or leave entitlements
- Holiday Coverage: No need for casual staff during peak periods
π¦πΊ Aussie-Optimised
Works with Australian accents and slang
Fair Work Compliant
No award wage complexities
Scalable Solution
Handle seasonal demand spikes effortlessly
Real AU Example: Electrical Contractor
Without AI: Misses 18 calls/week after 5pm
With AI: Books 25 extra jobs/month at $150 AUD each = +$3,750/month
Pays $150/month* instead of $4,800 for staff
*Excludes 10% GST
Annual ROI Breakdown
| Metric | AI Solution | Employee |
|---|---|---|
| Annual Cost | $1,800 AUD* *Excludes 10% GST |
$55,000-$75,000+ AUD |
| Revenue Potential | +$45,000/year (25 extra jobs/month) | Limited by availability |
| Net Benefit | +$43,200-$63,200/year | Higher overhead, lower flexibility |
Conclusion: AI delivers exceptional ongoing savings and revenue growth for Australian small businesses.
Digital Publishers Cost Comparison
| Cost Category | AI Employee (Inbound) | AI Employee (Outbound) |
|---|---|---|
| Our Solution | ||
| Software Subscription | AU$150 / month | AU$250 / month |
| Initial Setup/Training | AU$295 (one-time) | AU$495 (one-time) |
| Maintenance/Updates | Included in subscription | Included in subscription |
| Human Oversight | 5β10 hours/month (quality checks) | 5β10 hours/month (quality checks) |
| Licensing Fees | Included in subscription | Included in subscription |
| Running Costs | AUD 0.20 | AUD 0.30 |
| Total Est Costs (PA) | AUD 1,800 | AUD 3,000 |
| Annual Savings Compared to Competition | AUD 6,600 | AUD 5,400 |
| Average Industry Costs | ||
| Software Subscription | AU$200βAU$500/month (varies by provider) | AU$200βAU$500/month (if similar AI tools used) |
| Initial Setup/Training | AU$2,000βAU$5,000 (one-time configuration) | AU$2,000βAU$5,000 (training data sets) |
| Maintenance/Updates | AU$100βAU$500/month (AI retraining, updates) | AU$100βAU$600/month (software updates) |
| Human Oversight | 5β10 hours/month (quality checks) | 5β10 hours/month (monitoring performance) |
| Licensing Fees | AU$0βAU$5,000/year (varies by AI model) | AU$0βAU$5,000/year (if using proprietary models) |
| Running Costs | Vary between AU0.20 and AU$0.50 | Vary between AU0.30 and AU0.60 |
| Total Est Costs (PA) | AUD 8,400 | AUD 8,400 |
Note: PA stands for Per Annum (annual costs). All prices are in Australian Dollars (AUD).
Lead Connector (DPACC)
Benefits of the Lead Management platform. Access a suite to maximise business growth, efficiency, and profitability.
Key Features
Lead Management
Effortlessly capture and nurture leads, ensuring no opportunities are lost.
Social Media Integration
Effectively manage self-generated leads by connecting and syncing with social media accounts.
Email and SMS Communications
Streamline and automate messaging to boost engagement and maintain consistent communication.
Reputation Management
Utilize tools to build, monitor, and enhance your brand's reputation, fostering trust with clients.
Additional Features
Access a suite of capabilities designed to maximize business growth, efficiency, and profitability.
Explainer Video
Step 1: Setup
Step 2: Leads and Reputation
Step 3: Review & Adjust
Ready to Transform Your Lead Management?
Thinkrr AI CRM Integration
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Complete CRM Enhancement Solution
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Core Features
AI Automation
Enterprise Ready
Seamless Integration with Leading CRMs
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AI Integration for Your CRM
Tailored AI solutions for your existing CRM infrastructure
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